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As a world citizen, a sports lover and a movement ambassador, I am convinced that sport and play can be the catalyst for a better world, a malleable impactful tool. Indeed sport in its broad sense represents a meaningful activity, a formidable engine of our societies and a universal and unifying language as much as a sector in full expansion.

Wherever I go, I go there eyes and ears wide open since learning is my driver and self-criticism my backbone.

Critical thinker for sure, fierce words lover and undoubtedly a bit crazy, my journey makes me grow from a goalkeeper to the guardian/keeper of YOUR goals!

Driven by a need for transparency, I like to accompany people and projects in the development of their full potential. I define myself as an ideas and business agitator, a facilitator.

I derive satisfaction from the sharing of ideas and information to help make a positive difference for others. Unlocking potential, empowering people and driving social change through education, sport and corporate social responsibility are my main drivers and ambition. Hence my main objective: to develop, encourage and facilitate the sharing of knowledge and the decompartmentalization of sectors.

Throughout my nine years of experience working in non-for-profit associative structures evolving in the field of sport and in an international, multicultural and dynamic environment,  I have acquired a good knowledge of the sporting world and its economic imperatives as well as the framework of intervention of each sports actors. I have also developed expertise in the workings of European and international institutions and European funding.

I have been feeling a need for change and could not help but think “What is the meaning of this job? How could I be more impactful and make my skills and experience available to those who really need it and have the potential to drive change locally?“. These questions turned out as a call to action, something I could not resist at the beginning of 2018. This is the reason why I left my full-time job and created BeInnovActiv’.

From now on, I am looking straight ahead and I hope to bring in the missing bricks you and/or your organisation may need to shine and reach your hoped-fo-future.

Are you convinced that changemaking skills, such as empathy, teamwork, creative problem-solving and leadership have become essential to equip each of us to respond to changes around us? Do you also believe sport and play can contribute change the world? Are you looking to turn your ideas into tangible initiatives contributing to the Sustainable Development Goals? I cannot wait to hear from you. Let’s develop together your own and unique X Factor!

Carole Ponchon

Founder and CEO, BeInnovActiv’

The quote that inspires her

Some people are always grumbling because roses have thorns; I am thankful that thorns have roses.

Alphonse Karr


The country she wish to visit




Carole Ponchon in motion

Carole Ponchon break the Glass ceiling

Talent tags



Freelance in Project Management | European Affairs | Empowerment | Leadership | Sport for social change

Project Management


European Fundings


Public Relation and Communication


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Head of PR & EU projects


European Observatoire of Sport and Employment

May 2013 – June 2018

Lyon, France

Observer / External evaluator


Women Sports Foundation

September – October 2017

New York, United-States

Communication and Development Manager


ISCA – International Sport and Culture Association

September – December 2012

Copenhaguen, Denmark

European projects Leader / Webmaster


Sport and Citizenship Thinktank

March 2009 – June 2012

Saumur, France

Few productions

European Conference

“Edutainment in and through sport: a key to promote a constructive dialogue between Europeans”


Oct. 2013

#Organisation #Coverage #Facilitation

EU funded project

T2MIS – Ticket to Mobility in Sport


Jan. 2017 – June 2018

#ProjectManagement #Research #Writing #TeamManagement #Reporting

International Congress

MOVE Congress 2012


24-27 Oct. 2012

#CommunicationStrategy #MediaCoverage#ClosingSpeech

Press Room

Dynamizing the communication of an organisation


May 2013 – June 2018

#Videos #Interviews #AnimatedTool